Everything you need to have a credible first conversation.

No, and this is the single most important distinction to get right. 1-1 tutoring is one student, one tutor, working through content. EMI workshops are capped at 15 students, working through past-paper questions together, with a facilitator who shows which approaches examiners actually reward. The model is peer learning, not tutoring — students see multiple valid methods for the same question, compare approaches, and learn from each other's mistakes before they make them in a real exam. If a school leader pushes back with "how is this different from a tutor," that's the answer: more students, more methods, examiner-informed, not slower 1-1 repetition.

Cite Topping, K.J. (2015), Peer Learning — it's already referenced on the EMI homepage. The short version: students learn more effectively when they engage with multiple problem-solving approaches, discuss ideas with peers, recognise common errors, and practise under structured conditions, compared to working alone or 1-1. You don't need to over-explain the research — naming the source and the one-sentence finding is usually enough credibility in a first conversation.

A-Level and AS-Level: Mathematics, Further Mathematics, and Physics across Cambridge CAIE, Edexcel, and AQA. IGCSE: Mathematics, Further Pure Mathematics / Additional Mathematics, and Physics across Cambridge CAIE, Edexcel, and OxfordAQA. GCSE: Mathematics and Physics across AQA, Edexcel, and OCR, plus the AQA Level 2 Certificate in Further Mathematics. If a school asks about a board not listed, say so honestly and offer to find out — don't guess.

Every facilitator holds Enhanced DBS clearance, completed before their first session — not after. Safeguarding training is completed before any facilitator works with minors, and the full Safeguarding Policy and Child Protection policy are published and public, not just promised verbally. This is usually the second question a school asks, right after "how is this different from tutoring" — have it ready, and point to the published policies rather than just asserting it.

Three tiers: a single £49 one-time workshop (no subscription), a £149/month Standard plan (4 live workshops per month), and a £199/month Mastery plan (8 sessions per month, working out to roughly £25 per session). All paid plans carry a 7-day full refund. Compare this to UK private A-Level tutoring, which typically runs £30–100+ per hour — EMI's per-session cost is meaningfully lower, even before accounting for the peer-learning structure.

Direct them to claim a free trial workshop — no payment required, the same offer every student gets. There's no separate "partner demo" process; the most credible thing you can do is let a school or parent experience the real thing rather than a staged version of it.

Affiliates earn commission on individual referrals — one parent or student at a time. Your role as a Territory Partner is different: you're building relationships with schools directly, opening doors at the institutional level, not referring individuals. If someone you meet wants to refer people they personally know rather than build a school portfolio, point them to the Affiliate programme instead.